GMV:

This shows the total revenue generated from all orders placed on your store for that day. It includes any orders that were canceled, marked as RTO (Return to Origin), refunded. And excludes any exchange orders.

Example: If 120 orders are created and 20 of them are exchange orders, only the remaining 100 are counted towards GMV.

Delivered GMV:

This shows the total revenue from orders that have been successfully delivered. It is calculated only from delivered orders (not just placed). The value keeps increasing as more orders move to “Delivered” status.

Example: If 100 orders are counted in GMV, and 70 of them are delivered, then Delivered GMV is calculated from those 70 delivered orders.

RTO GMV:

This shows the total revenue lost from orders that were marked as RTO (Return to Origin). The value is tracked against the date the order was originally placed, not the date it was marked as RTO.

Example: If 100 orders were placed on Aug 01 and 5 of them later got RTOed on Aug 06, the RTO GMV will still be reflected under Aug 01.

Cancelled Orders:

This shows the total revenue lost from orders that were cancelled. The amount is attributed to the date the order was originally placed, not the date of cancellation. Example: If 100 orders were placed on Aug 01 and 13 of them later got cancelled on different dates, the Cancelled orders GMV will still be reflected under Aug 01.

FB Spent:

This shows the total amount spent on Facebook ads. The value reflects your ad spend for the selected date range.

RMS Refunded Amount:

This shows the total amount refunded to customers for approved return requests raised through the Returns Management System (RMS).

Net GMV / Realised GMV:

This is the actual revenue your store retains after deducting all losses and marketing spend. It is calculated by subtracting RTO GMV, Cancelled Orders, RMS Refunded Amount, and FB Spent from the total GMV.

Formula:

Net GMV = GMV − (RTO GMV + Cancelled Orders + RMS Refunded Amount + FB Spent)

Total Orders:

This shows the total number of orders placed on your store for that day. It excludes any exchange orders created on the same day.

Example: If 120 orders were placed and 20 of them were exchange orders, then Total Orders will show 100.

COD Orders:

This shows the number of orders placed using Cash on Delivery (COD), compared to the total orders placed on your store for that day.

Example: If 100 total orders were placed and 40 were COD, then COD Orders will show 40.

Paid Orders:

This shows the number of orders placed using prepaid payment methods, compared to the total orders placed on your store for that day.

Example: If 100 total orders were placed and 60 were prepaid, then Paid Orders will show 60.

Exchange Orders:

This shows the total number of exchange orders created on your store for that day.

Note: These are tracked separately and are not included in Total Orders or GMV.

Cancelled Orders:

This shows the total number of orders that were cancelled. The count is attributed to the date the order was originally placed, not the date it was cancelled.

Example: If 10 orders were placed on Aug 01 and 2 of them got cancelled on Aug 05, those 2 cancellations will still be shown under Aug 01.

Note: The revenue impact of these cancellations is shown separately under Cancelled GMV.

Fulfilled Orders:

This shows the number of orders that have been fulfilled compared to the total orders placed. The count is attributed to the date the order was originally placed, not the date it was fulfilled.

Example: If 100 orders were placed on Aug 01 and 80 were fulfilled by Aug 04, those 80 will still be reflected under Aug 01.

Unfulfilled Orders:

This shows the number of orders that remain unfulfilled compared to the total orders placed. The count is attributed to the date the order was originally placed.

Example: If 100 orders were placed on Aug 01 and 20 are still pending fulfilment, those 20 will be shown under Aug 01.

Fulfilled and Cancelled Orders:

This shows the number of orders that were fulfilled but later cancelled. The count is attributed to the date the order was originally placed, not the date it was cancelled.

Example: If 50 orders were placed on Aug 01, 40 were fulfilled, and later 2 of those 40 got cancelled on Aug 05, those 2 will still be shown under Aug 01.

Fulfilled and No End States Orders:

This shows the number of orders that have been fulfilled but have not yet reached a final status such as Delivered, RTO, or Cancelled. These orders are still in transit or on the move.

Example: If 100 orders were placed on Aug 01, 70 were delivered, 5 got RTOed, 3 were cancelled, and 22 are still moving; those 22 will be shown here under Aug 01.

Delivered Orders:

This shows the total number of orders that were successfully delivered.

RTO Orders:

This shows the total number of orders that were marked as RTO (Return to Origin). The count is attributed to the date the order was originally placed, not the date it was returned.

Example: If 100 orders were placed on Aug 01 and 5 of them were returned to origin later, those 5 will still be shown under Aug 01.

RMS Exchanged Orders:

This shows the total number of exchange requests created through the Returns Management System (RMS), compared to the total orders placed.

Example: If 100 orders were placed on Aug 01 and 5 customers raised exchange requests later, those 5 will still be shown under Aug 01.

RMS Refund Orders:

This shows the total number of refund requests created through the Returns Management System (RMS), compared to the total orders placed.

Example: If 100 orders were placed on Aug 01 and 2 customers raised refund requests later, those 2 will still be shown under Aug 01.

FB ROAS (Return on Ad Spend):

This shows the total revenue generated for every rupee spent on Facebook ads for that day.

FB GMV:

This shows the portion of your store’s GMV that was generated from Facebook ads. The value reflects only the revenue attributed to Facebook campaigns for that day.

FB Order Count:

This shows the total number of orders attributed to Facebook ads for that day.

Example: If 100 orders were placed on your store and 30 of them came through Facebook campaigns, FB Order Count will show 30.

CX Confirmed Orders:

This shows the total number of orders that were confirmed by customers (via customer confirmation flows such as call, WhatsApp, or SMS).

CX Confirmation Pending:

This shows the total number of orders still awaiting customer confirmation (via call, WhatsApp, or SMS).

C2P Orders:

This shows the total number of orders that were originally placed as COD (Cash on Delivery) but later converted by customers to prepaid.

Example: If 50 COD orders were placed on Aug 01 and 10 of them were later converted to prepaid, those 10 will still be shown under Aug 01.

Brand Confirmed Orders:

This shows the total number of orders confirmed directly by your team using the Pragma dashboard.

Geographical Data:

This shows order insights segmented by customer location. The data is grouped based on different city tiers (Tier 1, Tier 2, Tier 3, etc.) to help you understand where your orders are coming from.

Example: You can see how many orders were placed from Tier 1 cities like Delhi or Mumbai compared to Tier 2 or Tier 3 locations.