How to setup Net Promoter Score (NPS)?

What is NPS? 

Net Promoter Score (NPS) is a customer loyalty and satisfaction metric that measures customers' willingness to recommend a brand, product, or service to others. It is based on the questions, "On a scale of 0-10, how likely are you to recommend [product/service] to a friend or colleague?"

Following are the steps to configure NPS on Pragma Dashboard :

Settings > NPS

> Toggle On NPS (Enable)

> Add (if required) the NPS UTM params ( will be embedded in the NPS message URL) 

> Add NPS Survey Delay (after how many days of delivery the feedback should be collected)

> Add URLs for detailed feedback ( URLs to redirect your customers for a detailed feedback) :

   Detractor (Customers that rates between 0-6) 

   Neutral  (Customers that rates between 7-8) 

   Promoter  (Customers that rates between 9-10)

Accordingly add the URLs to redirect the segment customers.

To provide you with additional guidance and support, We have attached the message template that will be send to the customers and a video below. You will find step-by-step instructions and visual demonstrations that can assist you with the process.